Indie

Playing the Visibility Game

Algorithmic platforms reward signals that have little to do with whether your product is any good. So I stopped trying to become a content creator and built a pipeline instead.

Nobody's Waiting for You

I posted polished content and it flopped. Then I posted a voice note transcript in a teacher subreddit and got 87k impressions. Here's what that taught me about the difference between broadcasting and actually going to people.